I haven't seen the club rings, but I doubt it matters too much which way they go on. People may have their own preferences to aid sealing, but I just use oil on the threads and gasket. Smokes and bubbles a little at first, but usually seals itself after the first run. Make sure you have a close-fitting spanner, and retighten once the engine is warm. Just pull the bungs up "tight" - no need for anything drastic (like a hammer).
Leon